I still believe this technology will continue to proliferate, but I might have to bump my prediction timeline to 2022. While 50 million shoppers is a lot of eyeballs, given Cooler Screens’ delay, I don’t think our grocery and drug stores will become the flashing, Vegas-like showrooms as I had predicted. 21 Top IoT Companies You Should Know 2023 Built In 21 Internet-of-Things (IoT) Companies You Should Know These top IoT companies enable smart homes and buildings, in-car connectivity, critical data insights and more. Why have a plain ole see through glass cooler door when you could display what’s inside on a screen alongside sales promotions, upselling on complementary items (get a pizza with that soda!), and full-motion ads that can generate additional revenue? These screens and displays turn otherwise dead real estate into dynamic ad spaces. The appeal of technology like Cooler Screens and AWM Smart Shelf is pretty straightforward. Cooler Screens may be the first mover in this new, uncharted area of in-store display, promotion, and advertising, but they certainly won’t be the only company seeking to meld flat screen. With the expansions, Cooler Screens anticipates 50 million shoppers will engage with its screens by early August. In addition to Walmart, Cooler Screens has also signed up CVS and Kroger as customers. Having said that, the company has already expanded its presence to 100 stores across a number of different U.S. Cooler Screens raised $80 million from the likes of Verizon Ventures and Microsoft in October of 2020 and at that time had its technology up and running in 50 Walgreens stores across the Chicago area.Ĭooler Screens had planned on rolling out its screens to 1,400 Walgreens this year, but as the company told AdWeek, those expansion plans were delayed because of pandemic-related production issues. AdWeek first reported the news last week, but since we are halfway through the year, the story seemed like a good opportunity to check in on one of my food tech predictions for 2021.īack in December of 2020 I predicted that grocery and convenience stores would become more like Vegas, thanks to big, bright screens from companies like Cooler Screens and AWM Smart Shelf. Cooler Screens, the company that turns the doors of grocery coolers and freezers into full-motion display screens, is expanding outside of Chicago to more stores across the U.S.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |